- Industry
- Jewellery design and manufacturing
- Project type
- Market expansion, Capital raising
Project description and objectives
The project team supported a jewellery design studio in their expansion into the Arab Gulf markets, with a dual focus on securing retail partnerships and attracting investment to scale their regional presence.
The objectives were to connect the new company with leading regional retailers, adapt the branding to local consumer preferences, and execute a strong market entry strategy that combined sales and capital raising activities.
Accomplishments
The project team's work began with a comprehensive field study of the retail landscape across the UAE, Saudi Arabia, and Qatar. The project team connected the client with more than 50 potential retail partners, assisted with the localization of their branding, and launched a local marketing campaign.
Jewellery collections were placed in selected stores, positioning the client's products among premium offerings.
As a result of these efforts, the client company made its first sales, signed a partnership with one of the largest retail groups in the Arab Gulf, and secured a 7-figure investment deal with a Saudi investor.
Despite some challenges along the way, this project proved that creative brands, paired with the right local strategy, can scale effectively and build investor confidence in the Arab Gulf's high-end consumer market.
Project objectives met
Connections were made with 50+ retail partners in the UAE, Saudi Arabia, and Qatar.
Jewellery collections were placed in stores, localized branding was developed, and a regional marketing campaign was carried out.
Success criteria met
The project resulted in the company's first sales in the GCC, a partnership with a leading regional retailer, and a 7-figure investment deal with a Saudi investor, marking a major milestone in their international growth.