- Industry
- IT, Software Development
- Project type
- Market expansion
Project description and objectives
A global IT company with offices across Europe and North America required assistance to expand into the GCC markets.
The project team organized an online outreach campaign to connect them with potential clients and partners in Saudi Arabia, followed by a business visit for in-person meetings.
Accomplishments
As part of the campaign, the project team secured direct connections with potential clients and organized meetings during the company's visit to Saudi Arabia.
This approach allowed the client to present their services directly to key decision-makers and evaluate real business opportunities in the market.
Project objectives met
11 meetings with potential clients were arranged, and 4 proposals were formally requested.
Success criteria met
One contract was signed with a large local company.